Nicole by OPI and Kellogg's Special K Collaboration Preview

Happy weekend! I'm catching up on the press releases that have landed in my inbox this week. First up is a chance to get free (kind of) polishes from Nicole by OPI. All you have to do is eat your cereal! :-)

(All info and images are courtesy of OPI.)

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S^® SPECIAL K^®

Three custom shades available with the purchase of eligible Special K products

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s^® Special K^® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”

This promotion will be available in the US where Special K products are sold.