I'll link to swatches and reviews once I have those posted. (All info and images are courtesy of OPI.)
OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers,
Including NEW Liquid SandÔ Hue
OPI announces the launch of six limited
edition nail lacquers and a new Liquid
Sand™
shade, inspired by Disney’s Oz The Great
and Powerful. With an all-star cast that includes James Franco and
Michelle Williams, this highly-anticipated film opens in theaters on March 8,
2013.
“OPI
is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP
& Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the
whimsy seen in the film, from glittery shades packed with white, gold and
silvery iridescent confetti – Lights of
Emerald City, When Monkeys Fly! and Which
is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and
I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
With
a mix of soft crème and warm glitter shades, the line is ideal for layering to
create rich, complex looks. In addition to the Liquid Sand nail lacquer in What
Wizardry is This?, the promotion includes:
Lights of Emerald City White
confetti adds city girl flair and style to nails.
Don’t Burst My Bubble Don’t
wake me...I’m dreaming about puffy clouds of white.
When Monkeys Fly! I’m
simply bananas for this gold confetti.
Glints of Glinda Only a
good witch could turn beige from meek to chic.
Which is Witch? Is this
silver glitter with iridescent sparkle or the other way around?
I Theodora You This
adorable, sheer pink is bewitching on you.
As
with all OPI nail lacquers, the
shades inspired by Oz The Great and
Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™
Brush for the ultimate in application. This limited edition promotion will be
available beginning March 2013 at Professional Salons, including Beauty Brands,
Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade
Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
Some of them look very interesting, the first set of 3 photo...
ReplyDeleteThe glitters look particularly interesting to me :-)
Delete~ Yun
Wooow !
ReplyDeleteAmazing collection <3
xxx
I'm looking forward to this collection, too! :-)
Delete~ Yun
Such a beautiful collection - I think I will be in for a Opi-splurge ;-)
ReplyDeleteHehe I feel that way about almost every collection! :-)
Delete~ Yun
I need to see swatches :)... surprised there is no ruby red slippers :)
ReplyDeleteYes, I'm surprised too... Or an emerald city.
Delete~ Yun
I'm curious if anyone knows. Are these yearly soft shades collections popular? The ballet one at my local Ulta did not sell well last year.
ReplyDeleteHmm good question... I'm not sure, but I guess they must be popular enough for OPI to do one every year.
Delete~ Yun
I really like all the soft pastels!
ReplyDeleteI'm looking forward to those too! :-)
Delete~ Yun
Not colors I would pick for Oz ... maybe the movie will make this collection make more sense.
ReplyDeleteDefinitely not the ruby and emerald shades I was expecting, as well. I wonder if the movie is a different take on the Oz story.
Delete~ Yun